Alzheimer's Awareness Campaigns, Alzheimer's Foundation of America
Designed OOH and print advertising to raise awareness and drive engagement among New Yorkers in high-traffic areas, including bus shelters, newsstands, digital billboards, and newsprint.
Advertisements for a mission-driven nonprofit required balancing emotional impact with clear calls-to-action. The campaigns supported several key goals: driving donations, promoting memory screenings, and raising awareness. Consistent use of color, typography, and personable imagery reinforced strong brand recognition across all placements.
LEAD DESIGNER
Brand Design
Brand Design
COLLABORATORS
Chris Schneider, Director of Media Relations (Marketing, Strategy)
Chris Schneider, Director of Media Relations (Marketing, Strategy)
IMPACT
Over 1 million daily impressions across placements
Over 1 million daily impressions across placements
MEMORY SCREENINGS CAMPAIGN | "GOT OFF AT THE WRONG STOP?"
FUNDRAISING CAMPAIGN | “GIVE THEM HELP, GIVE THEM HOPE”
NEWSPRINT AD | "WE ALL KNOW SOMEONE WITH ALZHEIMER'S"
