I modernized La Boulangerie de François, a cozy bakery bringing a taste of France to New York. As part of the rebrand, I refreshed the visual identity and applied it across key deliverables.
The new logo uses a clean sans-serif font for a modern feel, paired with white and gold accents to convey quality. I extended the branding across business cards, drink coasters, gift cards, and the website, creating a cohesive and elevated look.
SKILLS
Brand Design
Logo Design
Brand Design
Logo Design
LA BOULANGERIE DE FRANÇOIS STYLE GUIDE
LOGO DESIGN | MONOGRAM AND WORDMARK LOGO
I developed a new logo system featuring a monogram with the “LaB” initials for vertical layouts and
a wordmark for horizontal layouts. I also designed white variations for dark backgrounds, ensuring the
logos worked seamlessly across a range of deliverables.
a wordmark for horizontal layouts. I also designed white variations for dark backgrounds, ensuring the
logos worked seamlessly across a range of deliverables.
DELIVERABLES | GIFT CARD SLEEVE, BUSINESS CARD, COMPANY WEBSITE
