The Alzheimer's Foundation of America's (AFA) Walk in the Park is an annual nationwide fundraiser, with locations in Long Island and Battery Park in the 2023 Walk.
The Walk emphasized community. I used footage and images from the previous year to showcase support for those affected by Alzheimer's disease and dementia. The tagline, "One Sunday. One Cause" and imagery highlight how a simple act such as walking can make a significant impact.
ROLE:
Lead Designer in collaboration with Marketing and Communications team
PHOTOGRAPHY:
Christian Wheeler, Guggenheim Productions
DELIVERABLES:
Digital Billboard (Nasdaq Tower, Times Square), City-wide Bus Shelter, Print Ads, Email Marketing, Social Media Content
PROGRAMS:
After Effects, Illustrator, Photoshop, Premiere Pro
PRINT ADS | Print Ad for NY Daily News, Bus Shelter Ad
Digital Marketing | Instagram Reel (tap to play), Announcement Eblast (click and drag scrollbar to navigate)
