The Alzheimer’s Foundation of America’s Walk in the Park brings communities together nationwide to raise support and awareness for Alzheimer’s disease and dementia. Emphasizing the theme of togetherness, the campaign drew on the prior year's photos and footage and featured the tagline, "One Sunday. One Cause."
I developed a 360° campaign with consistent branding across channels, using personable imagery and a unifying tagline to strengthen the event’s impact.
LEAD DESIGNER
Brand Design
Email Marketing
Social Media
COLLABORATORS
Chris Schneider, Director of Media Relations (Marketing, Strategy)
Christian Wheeler, Guggenheim Productions (Photography)
Brand Design
Email Marketing
Social Media
COLLABORATORS
Chris Schneider, Director of Media Relations (Marketing, Strategy)
Christian Wheeler, Guggenheim Productions (Photography)
DIGITAL BILLBOARD, TIMES SQUARE
Month long campaign that generated an estimated 1.5–2 million daily impressions and enhanced brand visibility.
ADVERTISING | PRINT (NY DAILY NEWS), BUS SHELTER
DIGITAL MARKETING | SOCIAL, EMAIL
Mobile: Tap to play | Desktop: Click and drag
Mobile: Tap to play | Desktop: Click and drag
