BCakeNY is a confectionery wonderland where anything you imagine can
be cake! I designed visually engaging email campaigns that reflected the bakery's playfulness and strengthened brand identity.
be cake! I designed visually engaging email campaigns that reflected the bakery's playfulness and strengthened brand identity.
Each campaign used BCakeNY’s signature pink, with headers featuring the logo and fun elements that matched the email's theme. The copy was concise, while calls-to-action were clear, highlighted in subject lines or with bright buttons.
LEAD DESIGNER
Brand Design
Email Marketing
Product Photography
Email Marketing
Product Photography
IMPACT
Raised open rates from ~20% to 33-38%, beating the 28.7% industry average
BCAKENY STYLE GUIDE
EBLAST DESIGNS
CAMPAIGN PERFORMANCE
The email campaigns I designed for BCakeNY earned open rates of 33-38%, well above the account’s previous average of about 20% and the 28.7% average for similar businesses. Short, clear subject lines and preview text with a direct call to action helped get recipients to open. Once inside, themed headers and eye-catching hero images drew them to specific products. One campaign drove 663 clicks to a single product page.
