BCakeNY is a creative confectionary wonderland boasting a large following of 300,000 Instagram followers and 50,000 email contacts and regular TV appearances.
Anything you can imagine can be turned into an edible treat at the custom cake shop. Headers feature BCakeNY's logo alongside playful elements that are in the theme of the email's content. The brand's trademark pink was used throughout email designs. Design choices were also made with email marketing strategies in mind. The copy was made concise with the call-to-action made apparent, being placed in the subject line or a link with large, colored copy.
ROLES:
Creative direction, email marketing, product photography
TOOLS:
Mailchimp, Adobe After Effects, Illustrator, Photoshop
Eblast Designs
