BCakeNY is a confectionery wonderland where anything you imagine can
be cake! I designed visually engaging email campaigns that reflected the bakery's playfulness and strengthened brand identity.
be cake! I designed visually engaging email campaigns that reflected the bakery's playfulness and strengthened brand identity.
Each campaign used BCakeNY’s signature pink, with headers featuring the logo and fun elements that matched the email's theme. The copy was concise, while calls-to-action were clear, highlighted in subject lines or with bright buttons.
LEAD DESIGNER
Brand Design
Email Marketing
Product Photography
Email Marketing
Product Photography
IMPACT
Redesigned email templates increased click-through rate by 20%
BCAKENY STYLE GUIDE
EBLAST DESIGNS
