The concept behind the donation advertisement centered on the warmth and connection of family. Image selection was crucial in conveying this theme, as the visuals are key to capturing the viewer's attention and evoking an emotional response.
Since this ad was displayed in various locations across the city, I made sure that my image selection resonated with New York's diverse audience. The image's brightness was also taken into consideration, as this would enhance visibility on backlit bus shelters and newsstands. The phrase 'Give them help, give them hope' delivered a straightforward and uplifting message, inspiring viewers to take action by making a donation.
DELIVERABLES:
Bus Shelter Ad, Newsstand Ad, 3-Display Billboard Ad
TOOLS:
Photoshop, Illustrator, Dreamstime (Stock Image Library)
DIGITAL ADS | 3-Display Billboard (41st St & 7th Avenue), Newsstand + Bus Shelter Ads in various locations in NYC
